[contact-form-7 id=”30″ title=”Contact form 1″]
Contact us pages. Everyone has them, needs them, but are you actually listening to the strategy behind them?
It’s true isn’t it? one among the foremost valuable pages on your website is typically an afterthought.
It’s one among those things that has got to be there, but often enough, you throw the required information on and leave it at that.
What a waste!
The page name itself may be a call-to-action; Treat it with some respect.
Contact us pages are often the go-to for a replacement visitor on a mission. It’s where they are going once they have an issue and truly want to talk to a private at your organization.
They exist to serve the user with the aim of providing the user with information on how they will get in-tuned with you.
The goal of each contact us page is to convert by clearly and effectively presenting the method(s) of getting into touch with a corporation as quickly as possible.
Here are a couple of best practices that you simply should confine mind when producing your next contact us page:
Start with some copy, explain why the user should contact you and prompt them to try to to so.
Avoid unnecessary information. the aim of your contact us page is one among the foremost direct. If the knowledge isn’t focused on explaining on how someone can communicate with you directly, it shouldn’t be there. .
Don’t invite unnecessary information. Keep your form fields to the purpose and don’t add questions you don’t immediately need the answers to to assist the user on their journey.
Offer quite a method to contact you. Sometimes users want to speak to you on the phone, or live chat, instead of fill out a form. make certain to offer them the choice to settle on the tactic they’re most comfortable with.
Personalize the maximum amount as you’ll . Use features like smart content and conditional logic to adapt the page to the user’s needs. does one have a special set of questions for an opportunity than you are doing a user that needs support? confirm your page displays the proper questions and knowledge regardless of the persona.
Set the proper expectations. Reassure the user that you simply will contact them back. Highlight your reaction time , or allow them to know who they’re going to be hearing from.
Now that you simply know what the simplest contact us pages include, able to see some all-star examples?
You’re in luck. I’ve curated this text with the assistance of our entire design team!
Each folks has chosen five of our favourite contact us pages and that we allow you to know why we love it , what they might have done better and a few solid inspiration for your next contact us page redesign.
Ashleigh Respicio: Content Us
1. Marvel App
Marvel Contact Us
What a fun example! This contact us page from Marvel allows for user to fill out an easy , general form or segment themselves to seek out the precise help they have (i.e. sales, press, or support).
Next, the important photography utilized in the situation section helps put a face to a brand and provides insight into the company’s office culture (employees appearing to be enjoying their job may be a plus).
🔎 Related: the last word Guide to Website Redesign Projects for Businesses
In terms of design, the addition of visual cues would have helped guide the user’s eye, subconsciously nudging them to the knowledge below the fold.
Bottomline: Show some personality. This page highlights their brand culture both through illustration and actual photography making them exceedingly approachable.
Rather than just filling out a form, Sleeknote also offers help to the user with links directing them to seek out additional information or take popular actions. . They’ve also taken special care to feature social proof, featuring trusted logos. Content Us
Visually, it’s great that form is brief and every one of the knowledge is organized during a condensed manner, but consistent spacing between elements could enhance the experience and prompt scrolling to other areas of the page.
They even go as far to incorporate a colourful CTA at rock bottom of the page to maneuver user further down the funnel with a free trial. they’re really letting this page do some heavy lifting!
cool math games
Bottomline: choose it, don’t hesitate to incorporate a next tread on your contact us page. you’ve got their attention, use it to guide them further down your funnel!
Zendesk hit all the main needs with its contact us page while maintaining a clean design. . they need included a form, an choice to contact product support, also as location information with a map.
Although the page contains all of the essential elements, it does lack the pops of color and graphics we see Content Us throughout the remainder of the location and visual cues to guide the user down the page to the remainder of the knowledge . Content Us
Bottomline: simplicity goes an extended way. i might encourage you to use this instance as a start line and with some added personality, your contact page might just find yourself on one among these lists!